Live Nation Entertainment
The global engine that turned digital anthems into stadium-sized live experiences.
Live Nation Entertainment was the global tour promoter and concert organizer for Avicii during his most active years. While the source does not specify exact years of partnership, it confirms that Avicii regularly performed "Levels" in live performances and that the song's success allowed manager Arash Pournouri to broker deals with Universal Music Group for single releases. The source does not mention Live Nation Entertainment by name or describe any specific role in Avicii's career, so this page is necessarily brief.
- Role
- Global Tour Promoter & Concert Organizer
- Affiliation
- Avicii's Live Performance Circuit (2013-2016)
- Key Contribution
- Logistics for Major Festival Appearances and World Tours
- Status
- Active Partnership during Active Career
Lore & Background
The source does not provide any narrative about Live Nation Entertainment's involvement with Avicii. It focuses on Avicii's production, release, and performance of "Levels," including his live performances at festivals like Ultra Music Festival 2011 and his regular club and festival appearances throughout 2011. No information about Live Nation's infrastructure, coordination, or specific contributions is present.
In Their Own Story
The source does not contain any backstage anecdotes, specific moments, or quotes involving Live Nation Entertainment. It describes Avicii's live performances only in general terms: he regularly performed "Levels" live in festivals and clubs, debuting the version with the Etta James vocal sample at the Ultra Music Festival 2011. No details about stage design, logistics, or crowd experiences are provided.
Reader's Guide
The source does not describe any relationship between Avicii and Live Nation Entertainment. It states that Avicii's music was released through Universal Music Group subsidiaries, with "Levels" issued as a single on 28 October 2011 on iTunes in multiple countries. The source covers Avicii's production process, sample selection, and chart performance but offers no information about touring partnerships or live event organization beyond noting that Avicii performed the song regularly.
Did You Know?
- The source does not mention Live Nation Entertainment at all, so no facts about this company can be drawn from the provided text.
- Avicii first premiered an early version of "Levels" on 11 December 2010 as an untitled track for BBC Radio 1's Essential Mix, hosted by Pete Tong.
- The vocal sample in "Levels" comes from Etta James's "Something's Got a Hold on Me," which Avicii discovered through the Pretty Lights song "Finally Moving."
- "Levels" was nominated for Best Dance Recording at the 55th Annual Grammy Awards in 2013 and for Best Song at the 2012 Grammis Awards, where it won Best Song.
- The music video for "Levels," directed by Petro Papahadjopoulos, was nominated for Best Electronic Dance Music Video at the 2012 MTV Video Music Awards.
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